CHÁ (TEA HOUSE)

Welcome to Chá, a teahouse for those who prefer the quiet ritual of tea over coffee. They celebrate the beauty of carefully selected leaves, sourced from different regions across Asia and prepared with intention. Each tea is thoughtfully paired with small bites to create a warm, balanced and unique tasting experience. With a curated selection of 14 distinctive teas, every cup invites you to slow down, discover new flavors and enjoy a moment that feels both special and comforting.

For the branding, the vision was to create something warm, neutral and refined. A design that gently transports you to the origins of each selected tea. The brand identity blends thoughtful details like linen menus, textured paper and subtle golden accents with a soft grey, beige and pastel yellow color palette.

Together with the wooden interior, natural materials and a quiet wabi-sabi aesthetic, the brand identity feels calm, layered and intentional. It captures a subtle essence of Asia’s most beautiful tea regions without overwhelming but inviting you to slow down and stay a little longer.